The first research to analyze alcohol intake by brand and type has uncovered the biggest contenders for alcohol-related emergency room visits. Read closely: your favorite beer may be on the list.
The pilot study was conducted on Friday and Saturday nights in an East Baltimore ER department between April 2010 and June 2011. The researchers are from The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health
In total, 105 patients admitted drinking alcohol within the 6 hours before reporting to the hospital. Of these, 69% were male and 69% were African American, reflecting, the researchers say, the demographic profile of the ER department's neighborhood.
Five beer brands in particular were most attributed to patients landing in the ER: Budweiser, Bud Ice, Bud Light, Colt 45 and Steel Reserve.
Impact Databank, a firm that tracks the US alcohol market, helped the researchers compare the ER patients' alcohol use with the availability of alcoholic beverages on the market.
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