Friday, August 23, 2013

Pro-social spending boosts happiness, especially when spending allows for social connection

People usually feel good when they make a charitable donation, but they feel even better if they make the donation directly to someone they know or in a way that builds social connection. Research to be published in the International Journal of Happiness and Development investigates for the first time how social connection helps turn generous behavior into positive feelings on the part of the donor...

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