Canadian researchers claim that graphic images and warning labels on cigarette packaging do reduce smoking, suggesting the FDA has underestimated their significance.
The saying, "a picture is worth a thousand words" may sound like an advertising executive's mantra, but we often fall for the dream when sleek and glossy images allow us a glimpse of the "perfect world." But does the theory work in reverse?
A report, published in Tobacco Control, shows that when graphic warning labels were printed on cigarette packaging in Canada, smoking rates decreased between 12% and 20%.
The study authors say this challenges the US Food and Drug Administration (FDA) June 2011 findings, claiming the analysis was "flawed."
In August 2012, the US Court of Appeals for the DC Circuit found that the FDA analysis "essentially concedes the agency lacks any evidence that the graphic warnings are likely to reduce smoking rates."
The researchers claim that the FDA significantly underestimated the impact of the warning labels and suggest that their use in the US could potentially lead to a decrease of between 5.3 and 8.6 million smokers.
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