Big pharma sit down with payers, physicians and patient groups to agree a road map for healthcare innovation. Pru Health, Celesio and Nitro Digital are the latest stakeholders to join PharmaCreates 2013. PharmaCreates 2013 have just released details on this new session, which will focus on integrated care. In particular, how to build a multi touch point offering with integrated approaches to improve outcomes and support business models. Key outputs for pharma include: How to create brand advocates by identifying & educating key stakeholders relevant to your brand and business...
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