The writer of the 1930s show tune lyrics, "Keep young and beautiful, if you want to be loved" was probably unaware that these sentiments would resonate with so many women.
And the line, "It's your duty to be beautiful," must seem like manna from heaven to the billion dollar advertising and cosmetic industries.
So it is hardly surprising that a new study published in The Journal of Women & Aging found the majority of women aged 50 and older are still not happy with the way they look.
But instead of focusing on the negative, this study focuses on the positive - those who are happy with their body size - in an attempt to unlock the secrets of satisfaction.
Cristin Runfola, PhD, says:
"Of course the fact that so few women are satisfied with their body size is concerning. But we were interested in how some women remain happy with their size and shape, given ubiquitous social pressures to retain a youthful thin appearance, and the influence of a multibillion dollar antiaging cosmetics industry."
Using a sample of 1,789 American women from the Gender and Body Image study (GABI), researchers discovered that just over 12% of participants reported they were satisfied with their body size. Satisfaction was defined as having a current body size equal to their preferred size.
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