SMi invites you to its 8th annual Parallel Trade conference, taking place in London on the 10th and 11th February 2014. We are very grateful to our Chairman, Dr Eric Noehrenberg, Director Public Affairs, Market Access, Shire AG for taking time out to give us his views on the value of this conference, the benefits for attendees, the challenges and the future of parallel trade. View the interview below.1. What is the value of this year's conference?The value of this year's conference is that it brings together key stakeholders in a balanced manner.
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