On Valentine's Day, 'sexy' underwear is not the only way to feel feminine

TV makeover shows and glossy magazines can leave women feeling guilty for not wearing "sexy" lingerie - especially on Valentine's Day.But in fact, many different types of underwear could make them feel feminine, according to an expert on underwear consumption.Dr Christiana Tsaousi, a lecturer in marketing and consumption at the University of Leicester's School of Management, believes underwear choices are hugely affected by personal taste influenced by social background, professional status and upbringing, and why every woman's underwear needs are individual.